Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. Graphic designers are in charge of creating logos, website layouts, posters, advertisements, packaging design and more.
Graphic designers use a variety of tools to create their designs. Some designers prefer to work with vector graphics while others like to work with raster images. Graphic design can be done on paper or digitally on a computer.
Graphic design is the process of visual communication, and can be as simple as a company logo or as complicated as a movie poster.
Graphic designers use various techniques to create and combine words and images to convey messages. Graphic designers may specialize in one or more types of graphic design such as branding, web design, advertising, illustration or animation.
These graphic design elements include:
- Color
- Form
- Line
- Shape
- Size
- Space
- Texture
Graphic designers need to be creative thinkers who are adept at problem-solving. They must also have an excellent understanding of typography, color theory and other basic principles of art and design in order to produce effective designs that communicate the intended message to their audience.
These graphic design principles include:
- Balance
- Contrast
- Emphasis
- Movement
- Proportion
- Rhythm